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Marketing 101 Assessment
The following questions are given to review whether your business is in line with the most common, best-practice strategies in B2B digital marketing. Please answer all questions, with yes, no, or not sure.
Estimated time to completion – 3 minutes.
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Organic Search
Have you identified and optimized your website for keywords that your ideal customers frequently query on Google?
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Yes
No
Not Sure
Do your descriptions effectively "sell" products, and are they optimized with keywords to ensure your products appear in Google search results?
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Yes
No
Not Sure
Do you regularly publish new content such as blogs, guides, or articles to improve your visibility on Google?
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Yes
No
Not Sure
Are you actively working to gain backlinks from reputable industry websites?
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Yes
No
Not Sure
Paid Search
Are you running targeted Google Ads campaigns to attract qualified leads?
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Yes
No
Not Sure
Do you use specific landing pages designed for capturing leads from your paid search campaigns?
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Yes
No
Not Sure
Have you defined clear conversion goals (like form submissions or product sales) for your paid advertising?
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Yes
No
Not Sure
Are you regularly reviewing and optimizing your paid search campaigns based on performance data?
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Yes
No
Not Sure
Email Marketing
Do you segment your email lists by customer type, industry, or interests for targeted messaging?
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Yes
No
Not Sure
Are you consistently sending emails (newsletters, promotions, updates) at least monthly?
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Yes
No
Not Sure
Do you measure the performance of your email campaigns (open rates, click-through rates, conversions)?
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Yes
No
Not Sure
Have you implemented automated email sequences to nurture leads and follow up with potential customers?
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Yes
No
Not Sure
Social Advertising
Have you run any LinkedIn advertising campaigns specifically targeting your ideal business customers?
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Yes
No
Not Sure
Are you using LinkedIn’s audience targeting options, such as industry, company size, and job role?
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Yes
No
Not Sure
Do you use content (like whitepapers, guides, or videos) in LinkedIn ads to capture lead information?
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Yes
No
Not Sure
Design/UX
Is your website UX designed to help visitors quickly find the products or information they're seeking?
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Yes
No
Not Sure
Have you reviewed and tested your site navigation to ensure it’s clear and intuitive for your customers?
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Yes
No
Not Sure
Do your product pages clearly communicate key information and make it easy for customers to inquire or purchase?
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Yes
No
Not Sure
Have you optimized your forms and checkout processes to minimize user frustration and abandonment?
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Yes
No
Not Sure
Content Marketing
Are you regularly creating helpful content (like blogs, articles, or videos) tailored to your customers’ common questions and needs?
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Yes
No
Not Sure
Do you have resources available (guides, case studies, product sheets) behind forms to generate leads?
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Yes
No
Not Sure
Do you repurpose your content across different channels (email, LinkedIn, blogs) to maximize its impact?
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Yes
No
Not Sure
Analytics your forms
Analytics/Reporting
Do you regularly review website analytics to understand visitor behavior and identify improvement areas?
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Yes
No
Not Sure
Have you set up clear, trackable goals in Google Analytics (like product inquiries or lead submissions)?
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Yes
No
Not Sure
Are you using data to measure which marketing channels generate the highest return on investment (ROI)?
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Yes
No
Not Sure
Do you generate and review monthly reports to inform your ongoing marketing strategy?
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Yes
No
Not Sure
Next Steps
Would you like to be contacted by CIMboost to discuss your answers above?
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Yes
No
Would you like to have a complimentary audit of your marketing channels performed by CIMboost?
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Yes
No
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