Marketing 101 Assessment

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The following questions are given to review whether your business is in line with the most common, best-practice strategies in B2B digital marketing. Please answer all questions, with yes, no, or not sure.

Estimated time to completion – 3 minutes.

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Organic Search

Have you identified and optimized your website for keywords that your ideal customers frequently query on Google?
Do your descriptions effectively "sell" products, and are they optimized with keywords to ensure your products appear in Google search results?
Do you regularly publish new content such as blogs, guides, or articles to improve your visibility on Google?
Are you actively working to gain backlinks from reputable industry websites?

Paid Search

Are you running targeted Google Ads campaigns to attract qualified leads?
Do you use specific landing pages designed for capturing leads from your paid search campaigns?
Have you defined clear conversion goals (like form submissions or product sales) for your paid advertising?
Are you regularly reviewing and optimizing your paid search campaigns based on performance data?

Email Marketing

Do you segment your email lists by customer type, industry, or interests for targeted messaging?
Are you consistently sending emails (newsletters, promotions, updates) at least monthly?
Do you measure the performance of your email campaigns (open rates, click-through rates, conversions)?
Have you implemented automated email sequences to nurture leads and follow up with potential customers?

Social Advertising

Have you run any LinkedIn advertising campaigns specifically targeting your ideal business customers?
Are you using LinkedIn’s audience targeting options, such as industry, company size, and job role?
Do you use content (like whitepapers, guides, or videos) in LinkedIn ads to capture lead information?

Design/UX

Is your website UX designed to help visitors quickly find the products or information they're seeking?
Have you reviewed and tested your site navigation to ensure it’s clear and intuitive for your customers?
Do your product pages clearly communicate key information and make it easy for customers to inquire or purchase?
Have you optimized your forms and checkout processes to minimize user frustration and abandonment?

Content Marketing

Are you regularly creating helpful content (like blogs, articles, or videos) tailored to your customers’ common questions and needs?
Do you have resources available (guides, case studies, product sheets) behind forms to generate leads?
Do you repurpose your content across different channels (email, LinkedIn, blogs) to maximize its impact?

Analytics/Reporting

Do you regularly review website analytics to understand visitor behavior and identify improvement areas?
Have you set up clear, trackable goals in Google Analytics (like product inquiries or lead submissions)?
Are you using data to measure which marketing channels generate the highest return on investment (ROI)?
Do you generate and review monthly reports to inform your ongoing marketing strategy?

Next Steps

Would you like to be contacted by CIMboost to discuss your answers above?
Would you like to have a complimentary audit of your marketing channels performed by CIMboost?
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