The following questions are given to review whether your business is in line with the most common, best-practice strategies in B2B digital marketing. Please answer all questions, with yes, no, or not sure. Estimated time to completion – 3 minutes. Please enable JavaScript in your browser to complete this form. Please enable JavaScript in your browser to complete this form. Organic Search Have you identified and optimized your website for keywords that your ideal customers frequently query on Google? * Yes No Not Sure Do your descriptions effectively "sell" products, and are they optimized with keywords to ensure your products appear in Google search results? * Yes No Not Sure Do you regularly publish new content such as blogs, guides, or articles to improve your visibility on Google? * Yes No Not Sure Are you actively working to gain backlinks from reputable industry websites? * Yes No Not Sure Paid Search Are you running targeted Google Ads campaigns to attract qualified leads? * Yes No Not Sure Do you use specific landing pages designed for capturing leads from your paid search campaigns? * Yes No Not Sure Have you defined clear conversion goals (like form submissions or product sales) for your paid advertising? * Yes No Not Sure Are you regularly reviewing and optimizing your paid search campaigns based on performance data? * Yes No Not Sure Email Marketing Do you segment your email lists by customer type, industry, or interests for targeted messaging? * Yes No Not Sure Are you consistently sending emails (newsletters, promotions, updates) at least monthly? * Yes No Not Sure Do you measure the performance of your email campaigns (open rates, click-through rates, conversions)? * Yes No Not Sure Have you implemented automated email sequences to nurture leads and follow up with potential customers? * Yes No Not Sure Social Advertising Have you run any LinkedIn advertising campaigns specifically targeting your ideal business customers? * Yes No Not Sure Are you using LinkedIn’s audience targeting options, such as industry, company size, and job role? * Yes No Not Sure Do you use content (like whitepapers, guides, or videos) in LinkedIn ads to capture lead information? * Yes No Not Sure Design/UX Is your website UX designed to help visitors quickly find the products or information they're seeking? * Yes No Not Sure Have you reviewed and tested your site navigation to ensure it’s clear and intuitive for your customers? * Yes No Not Sure Do your product pages clearly communicate key information and make it easy for customers to inquire or purchase? * Yes No Not Sure Have you optimized your forms and checkout processes to minimize user frustration and abandonment? * Yes No Not Sure Content Marketing Are you regularly creating helpful content (like blogs, articles, or videos) tailored to your customers’ common questions and needs? * Yes No Not Sure Do you have resources available (guides, case studies, product sheets) behind forms to generate leads? * Yes No Not Sure case paid (open Do you repurpose your content across different channels (email, LinkedIn, blogs) to maximize its impact? * Yes No Not Sure Analytics/Reporting Do you regularly review website analytics to understand visitor behavior and identify improvement areas? * Yes No Not Sure Have you set up clear, trackable goals in Google Analytics (like product inquiries or lead submissions)? * Yes No Not Sure Are you using data to measure which marketing channels generate the highest return on investment (ROI)? * Yes No Not Sure Do you generate and review monthly reports to inform your ongoing marketing strategy? * Yes No Not Sure Next Steps Would you like to be contacted by CIMboost to discuss your answers above? * Yes No Would you like to have a complimentary audit of your marketing channels performed by CIMboost? * Yes No Name * First Last Company * Email Address * Submit
